Sporting Green // Scott Ostler

49ers’ Super Bowl parade would be in San Francisco, says former Mayor Willie Brown

The 49ers’ victory parade, if they win the Super Bowl a week from Sunday, will be in San Francisco, according to former Mayor Willie Brown.

“You will not be wrong by printing that they are coming to San Francisco” for the parade, Brown said in a phone interview Thursday evening.

The Chronicle called Brown after hearing reports that he has been involved in the parade talks. He stressed that he is not officially involved in any negotiations or plans, but when asked if he could confirm the reports of a San Francisco parade, Brown responded:

“Well, I’m not inside of the 49ers’ chambers, but the time that I was near the doorway, I heard positive discussions, in which I am proud to say that (a parade) will be right here in our town. The only question is, how in the hell do we pay for it?” Brown said.

Another source, who requested anonymity because of proximity to the matter, told The Chronicle the parade would likely run down Market Street on Feb. 5.

Brown, in dismissing any notion that Santa Clara would host the victory parade, cited the contentious and sometimes litigious relationship between the 49ers’ organization and that city — the owner of Levi’s Stadium, which is operated by the Santa Clara Stadium Authority.

“And besides that,” Brown said, “there’s no way you can have a parade in Santa Clara. What do they have, one shopping mall?”

The location of the parade has been a point of conversation leading up to the Super Bowl, given that the team plays 50 miles south of San Francisco. Chronicle columnist Ann Killion opined on the debate: South Bay or North Bay?

“Past 49ers’ championship parades have been down Market Street in the city of their birth,” wrote Killion. “The most off-the-chain parade was January 1982 after their first Super Bowl victory, when city officials were overwhelmed by the numbers in attendance; fans climbed Muni buses and Market was so mobbed that police diverted the action to Howard Street.”

The cost of the parade could prove to be a point of negotiation. Traditionally, the city and the team split the costs.

When asked about whether the 49ers would help pay the cost of a parade, like other teams have done in the past, Brown said it would be likely.

“I would think that San Francisco will have to do the same” with the 49ers.

The 49ers say they are solely focused on Super Bowl LIV in Miami.

Scott Ostler is a San Francisco Chronicle columnist. Email: [email protected] Twitter: @scottostler

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